Businesses create solutions to solve problems and fulfill the needs of their customers. However, having a good product or solution isn’t enough for a successful business strategy. Organizations must also employ talented sales professionals to sell the products. And these sales professionals need to be supported by an effective sales enablement team.Drawing on a sample of 262 talent development professionals, this report investigates key questions to provide benchmark data and highlight best practices about sales enablement. ATD Research also took a closer look at...

Onboarding programs are a crucial piece connecting a new employee to an organization. These programs should provide new hires with an opportunity to buy in to the organization’s mission by imparting knowledge about its history and culture and giving them the skills they need to succeed in their new roles. New Employee Onboarding: Setting the Stage for Success draws on a sample of 768 talent development professionals to investigate key questions around new employee onboarding, provide benchmarking data, and highlight best practices. To add context to the findings...

For an organization to succeed, it needs to invest in its talent. However, with staff shortages and budget constraints, talent development professionals may struggle to convince their organizations that investing in staff is the right decision. So, ATD Research collaborated with CTDO Next to create a series of case studies to help TD professionals understand how high-performing organizations are making the case for funding TD projects.These case studies feature small, medium, and large organizations (based on the number of employees) from various industries,...

In today’s global world, organizations must create accurate and useful training content for employees in other regions, countries, and continents. These organizations need to localize their training. This goes beyond just translation, including changing phrases, colors, and images.In Localizing Your Learning: How Adapting Your Content Can Make Training More Effective, 311 TD professionals answered questions about how they localize training, how it benefits employees, and the challenges they face. Approximately two-thirds of respondents adapted some of their...

Bridging the Skills Gap: Using Learning Opportunities to Address Current and Future Talent Needs examines the current and future skills gaps organizations are facing, as described by 356 talent development professionals. The 2024 skills gap whitepaper marks the eighth iteration the Association for Talent Development (formerly the American Society for Training & Development) has published. New this year is a section that focuses on the training needs of 522 working Americans, which provides insight into the thoughts of general employees in addition to TD...

The healthcare industry is one of the largest sectors of the US economy, and navigating the complexities of the field and the many training requirements and priorities can be a major challenge for talent development professionals. The 2024 State of Healthcare Training report examines the training activities of US healthcare organizations. Based on a survey of 275 talent development professionals working in the wider healthcare, pharmaceutical, and healthcare technology industries, the report provides data that will aid readers in benchmarking their own...

In today’s business environment, technology is vital to the growth and advancement of all organizational departments. In talent development, technology is an essential component for creating, managing, delivering, and analyzing learning. ATD Research was interested in learning more about the tools organizations were using how often they formally audited their systems, how they managed data governance, and more about the people who managed and administered an organization’s learning technology ecosystem.The report found four key findings:1. While organizations...

The 2023 State of the Industry report, sponsored by Allego and AllenComm, is ATD’s annual review of talent development trends, spending, and activities that can help benchmark your team’s work. Drawing upon ATD’s 2023 survey, which gathered information from 454 organizations across a diverse range of industries and company sizes, this year’s report presents results in a robust, data-driven guide to demonstrate what happened in talent development in 2022 amid the evolving COVID-19 pandemic and the changes in the global economy. Easy to read and including...

Drawing upon a sample of 541 TD professionals, this report investigates key questions to provide benchmark data and highlight best practices. Specifically, ATD Research focused on the importance of hybrid work policies, hiring and onboarding, and training. Organizations had a variety of reasons for offering employees a hybrid work experience. The three most common were providing flexibility, improving employee satisfaction and retention, and being competitive to recruit top talent.

In TD Salary and Benefits Report 2023, ATD Research provides valuable information about salary and benefits in the talent development profession. Based on a survey of 482 talent development professionals, the report identifies the base salary of individuals working in talent development, as well as non-base pay such as bonuses and incentive pay. The report provides information by job level, years of experience, certification, work schedule, US region, industry, and organization size. In addition to helping talent development professionals benchmark their salaries...

DEI&B education refers to “training, courses, and other forms of learning that an organization offers its employees to promote the understanding and application of its DEI&B policies, practices, and expectations.” Drawing upon a sample of 1,048 talent development professionals, Diversity, Equity, Inclusion, and Belonging Education investigates key questions to provide benchmark data and highlights best practices about DEI&B education. The research focused on how organizations were providing education opportunities, DEI&B budgets, the challenges of offering DEI&B...

To persuade executives about the importance of learning opportunities, talent development professionals need to have concrete evidence that the programs work. One way to gather this evidence is with qualitative and quantitative data about the programs. Organizations that collect this data can make data-driven decisions about their learning program. Measuring Impact: Using Data to Understand Learning Programs draws on a sample of 222 talent development professionals to investigate key questions about measuring the impact of learning programs, provide benchmarking...

Managers play a crucial role in an organization, serving as a link between senior leaders and employees. But to be effective, managers need skills beyond those that made them successful individual contributors. Considering the new demands placed on them and the essential role that managers play in engaging employees, providing training to new managers can give them the tools they need to make the transition and ensure continued success. New Manager Development: Building a Foundation for the Future draws on a sample of 287 organizations to investigate key...

Drawing upon a sample of 272 talent development professionals, Learning Technologies: Increasing Effective Learning investigates key questions to provide benchmark data and highlights best practices about learning technologies. This report provides information about different types of technologies, including virtual, instructor-led training, e-learning, blended learning, podcasts, simulations, immersive technologies, and AI. There are also sections about measuring the impact of learning technologies and staffing needs. The reports end with action steps, including...

The 2023 State of Sales Training examines the formal training organizations provide for salespeople. Based on a survey of sales training, sales leadership, and talent development professionals, the report provides data that will aid readers in benchmarking their own organizations sales training expenditures and activities against those of other organizations.

Organizational culture encompasses the values and behaviors that contribute to the social and psychological environment of a business and is reflected in every aspect of operations. Building a Strong Organizational Culture: The Role of the TD Function draws on a sample of 439 organizations to investigate key questions around organizational culture, provide benchmarking data, and highlight best practices.

ATD surveyed learning and talent development professionals around the globe to understand our industrys use of applications that are artificial intelligence (AI) enabled as part of organizational talent and learning initiatives. Organizations are using AI for personalized learning experiences, measuring learning experiences and business impact, language translation, and for new-hire onboarding.

Leadership development refers to any activity that increases an individuals leadership ability or an organizations leadership capability. Leadership Development: Preparing Leaders for Success draws on a sample of 296 talent development professionals to investigate key questions about leadership development, provide benchmarking data, and highlight best practices.

Employee engagement refers to the involvement and enthusiasm of employees in both their work and workplace, and high levels of engagement are often linked to organizational success. Changes to the workforce and workplace brought about by the COVID-19 pandemic have increased the focus on using levels of employee engagement and burnout as measures of organizational health.

The benefits of mentoring are notable for both employees and employers. A formal mentoring program is one that focuses on a structured relationship between a senior employee (the mentor) and a junior employee (the mentee) for the purpose of the mentees growth, learning, and career development.