Laurie Bassi is the CEO of McBassi & Company, a leader in using behavioral economics to improve organizational performance. Laurie is a prolific author, with more than 90 published papers and books, including Good Company: Business Success in the Worthiness Era (Berrett-Koehler) and  The HR Analytics Handbook (Reed Business). She holds a PhD in economics from Princeton University, an MS in industrial and labor relations from Cornell University, and a BS in mathematics from Illinois State University. Follow Laurie on Twitter @goodcompanybook.