A View of Innovation From the Trenches

The key to beefing up the innovation capabilities of any company is to start simply.

Quick! Without hesitation, jot down your company's innovation process. What's done at corporate headquarters to consistently identify high-potential ideas and translate them into market-share gains and increased profits? What is the mechanism to determine where investments in time and money are spent? What is the method to set priorities across the set of opportunities? How does your company plot its co