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CTDO Magazine

Five Rock Star Moves to Manage the Brand Called YOU

Thursday, December 15, 2016

Here are five ways to help you leverage the power of your personal brand to stand out and attract the right opportunities for your career and your firm.

You're a C-suite executive for your employer and you're also CEO of Brand YOU. What's Brand YOU?" In 1997, Tom Peters coined the term "The Brand Called You" in Fast Company. He wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand c

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