111902_Digital You
Books
Digital You
Real Personal Branding in the Virtual Age

What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you

About the Author
Dubbed "the personal branding guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder of Reach and... Read More
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